Kitchen Craft has announced a new partnership with artisan baker Paul Hollywood. The celebrity chef, best known as a judge on the BBC TV series ‘The Great British Bake Off’ alongside Mary Berry, has teamed up with Kitchen Craft’s design team to create a collection of products specifically for home baking. Addressing the growing popularity of home baking beyond cakes such as bread, pies and puddings, while targeting both the male and female baker, the range focuses on baking and baking tools and accessories described as “both desirable and functional .